Adding content written by others to your newsletter can help both your reader and your career

Your audience wants to read the best content containing the most current info. And they don’t really care whether you wrote all the articles in your newsletter yourself.

And they like curated content.

That’s why museums are so popular. Because people like being able to see the most impressive paintings, sculptures, scientific information, etc. in one place, grouped together in an exciting way, and accompanied by fascinating insights that add value.

You can provide a similar service for your newsletter readers by adding curated content.

Delegating content production can strengthen your business branding and free up your time

Nowadays, a lot of content is needed to compete in a very crowded marketplace.

You know this. You keep meaning to work on marketing, but you're crazy busy taking meetings, dealing with clients, or handling the day-to-day work of managing your business. So... creating content never gets done. Or it kind of gets done -- but it's not very good.

What if you had help?

From someone who could shape your ideas into compelling content in your voice and style with your name on it. Content that is more likely to help you reach your business goals.

You might consider using the services of a ghostwriter.

Not everyone who subscribes to your newsletter will actually receive it (thanks to algorithms that combat unwanted email) or will choose to open it (thanks to overflowing inboxes).

So, to get better marketing results, you need to be strategic about how your newsletter appears to both email spam filters and to the eyes of your recipients. 

Blame it on the web, which is social and interactive. And on texting, which is more stream of consciousness writing. And, of course, on fickle attention spans that click away at the first sign of boredom.

Nowadays, the most compelling copy is conversational — written with the same type of rhythm and intimacy that you would use while speaking aloud with a friend.