Why it Makes Sense to Hire a Ghostwriter

Delegating content production can strengthen your business branding and free up your time

Nowadays, a lot of content is needed to compete in a very crowded marketplace. 

You know this. You keep meaning to work on marketing, but you're crazy busy taking meetings, dealing with clients, or handling the day-to-day work of managing your business. So... creating content never gets done. Or it kind of gets done -- but it's not very good.  

What if you had help?

From someone who could shape your ideas into compelling content in your voice and style with your name on it. Content that is more likely to help you reach your business goals.

You might consider using the services of a ghostwriter.

Ghostwriter Services

The extent of services a ghostwriter will provide depends on the needs and abilities of the client. For those who are not skilled at writing, a ghostwriter can serve as a sounding board for a client's ideas, shape thoughts and outlines, and create a first draft by putting words onto paper. For others who are more proficient at writing, a ghostwriter can help pick out persuasive themes for you to focus on, edit drafts, and help produce a polished manuscript -- usually much quicker than you could.

A typical meeting with a ghostwriter (in person, over Zoom, or via the phone) would go as follows. First, he or she would hear your ideas, figure out what you want to say and to whom you want to say it. Next, the ghostwriter will  identify your voice and style and create an outline. After you approve the outline, he or she will write a draft that reflects all of the abovementioned. .

Successful People Often Use Ghostwriters

If you did use a ghostwriter, you’d certainly be in good company. Plenty of famous people have used this kind of help in creating bestselling books: 

• John F. Kennedy (“Profiles in Courage”); 

• Hillary Clinton (“It Takes a Village”);

• Gwyneth Paltrow (“My Father’s Daughter” cookbook)

• Laura Bush (“Spoken from the Heart” memoir)

• Heads of influential companies such as Lee Iacocca (Chrysler),  Howard Schultz (Starbucks), and Richard Branson (Virgin) all have used ghostwriters.

Even Steven Covey, author and expert in goal attainment, used the help of someone in writing his blockbuster, “The 7 Habits of Highly Effective People.” 

Ghostwriters Can Also Help With Other Types of Writing

Books are not the only types of writing ghostwriters can assist with. Speechwriting, for example. We take for granted that business executives and politicians use help in writing speeches that must persuade and motivate. Even President Obama, a very accomplished orator, has admitted using a ghostwriter who he refers to as his “mind reader.” 

Ghostwriters can help with many kinds of writing such as articles, blogs, newsletters, eBooks, white papers, LinkedIn posts, and more. 

A Ghostwriter Can Help You Reach Your Business Goals

It’s hard enough to come up with content ideas. It's even harder to sit down and write. But it is really important to regularly create content to strengthen your brand and keep up with your competitors. 

If you don’t have the time, the energy, or the skill to produce the quality and/or quantity of content necessary, consider using the services of a professional ghostwriter. It will not only benefit your business, but will make your job more enjoyable as it will free up time that you can then use to spend on business tasks requiring your special expertise. .