https://www.sanfranciscofreelancewriter.com/best-practices-blog daily 0.75 2025-06-09 https://www.sanfranciscofreelancewriter.com/best-practices-blog/how-content-curation-can-improve-your-newsletter monthly 0.5 2021-09-13 https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1631231632669-I2OJYPVEDBC06RZVOUVD/unsplash-image-H3APOiYLyzk.jpg Best Practices Blog - How Content Curation Can Improve Your Newsletter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sanfranciscofreelancewriter.com/best-practices-blog/healthcare-ghostwriting monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1625604656027-VDOIUWH86TCU43ZLSGC2/unsplash-image-jLwVAUtLOAQ.jpg Best Practices Blog - Why it Makes Sense to Hire a Ghostwriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sanfranciscofreelancewriter.com/best-practices-blog/healthcare-newsletter-services monthly 0.5 2021-07-20 https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604176758632-ETWF1G0GBJE44T6BU21R/Canva-Newspaper-on-a-wooden-desk-Newsletter-1-scaled.jpg Best Practices Blog - 6 Ways Your Healthcare Newsletter Can Get Better Marketing Results https://www.sanfranciscofreelancewriter.com/best-practices-blog/conversational-copywriting monthly 0.5 2021-07-20 https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1603819703252-LA71ZNUZK8BUT15NG3DP/Conversation-coffee.jpg Best Practices Blog - How to Make Your Message More Effective with Conversational Copy https://www.sanfranciscofreelancewriter.com/best-practices-blog/blog-post-one-zkbg7 monthly 0.5 2021-07-20 https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1625860975529-O319YELX9ZV3LL7ACOGK/unsplash-image-kUqqaRjJuw0.jpg Best Practices Blog - Welcome to the Best Practices Blog https://www.sanfranciscofreelancewriter.com/meet-me daily 0.75 2024-06-12 https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647291659257-I82GLHMEICRI6RDDN858/unsplash-image--O3BPiim9yE.jpg Meet Me - I create human-centered copy My superpower is putting myself in the shoes of your audience. Having a clear understanding of who your users are, how they think, and what their pain points and needs are is crucial to creating copy your audience will find meaningful. I focus on understanding your audience at a deep enough level to get their attention and compel them to respond to your Calls to Action. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647292074526-2Z7HGV9B8KYUG1UAHI6O/unsplash-image-wjMUVrZI1p4.jpg Meet Me - I’m a storyteller Most of us love a good story. As soon as it starts, we relax, drop our shoulders, and expect to be entertained. Because people don’t see stories as a typical sales pitch, they are more apt to let down their guard and absorb info they might otherwise ignore. Together, let’s tell fascinating stories that are relatable to your audience. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647376461379-TJ1HRGPFEN8OXSB7H4Q7/unsplash-image-yKO1vv-VMfc.jpg Meet Me - Specialties I love helping companies show off their expertise. Some of my specialties include writing, editing, research, content strategy, interviewing, and curating information for newsletters, case studies, blog posts, white papers, and more. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647294177375-TP4KZFHFS242LYQJCRH3/unsplash-image-qWwpHwip31M.jpg Meet Me - I’m a project manager I know how to get things done. I’m able to assess a content situation, figure out what steps are needed, and work with your team to ensure the project gets completed to your satisfaction. Virginia, in particular, took the initiative to stay until the job [new business proposal for Los Angeles County Transit] was completed; she was organized, followed through with all the details, made lots of decisions on her own, and worked through the night to get the job done. — Stephanie Sparks, President, Sedgwick Los Angeles https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/0d9e88e7-2200-46c2-a947-0fa267d9cc6a/Blue+Mosque+with+Zoe.jpeg Meet Me - On a more personal note… In addition to writing, I’m a personable speaker who won a regional humorous speech contest given by Toastmasters International. I’m also trained in mediation techniques and have served on San Francisco Community Board mediation panels. As for my perfect vacation, it must include wandering around large cities, talking with strangers, and riding the world’s great subways. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647291556827-T86Z0KSTVFDEI6PCO8DB/unsplash-image-SYTO3xs06fU.jpg Meet Me - Who I work with I work with the following people who need content: Doctors who are slammed with patients; Investigators who are occupied with research; Healthcare executives, administrators, and human resources personnel who too busy with their day-to-day responsibilities to get any content marketing writing done; Businesses trying to get the attention of the 50+ crowd. Often, these professionals lack either the writing skills or the time it takes to produce quality content that is relevant to their audience. That’s where I come in! https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647300292739-OYHIOIF1L7WK4GRK95IO/unsplash-image-TTPMpLl_2lc.jpg Meet Me - I’m persuasive My ability to listen and empathize with people helps my excellent power of persuasion – both in writing successful content marketing copy and in helping people work together. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/4cc42b04-4b85-4999-915b-2efc2f0aca2c/Virginia%27s+headshot3.jpg Meet Me - Hi - I’m Virginia Balogh-Rosenthal, a freelance content writer based in the San Francisco Bay Area. I help businesses create engaging content that connects with their clients, potential customers, patients, partners, and staff. My niches include healthcare, digital health, and biotechnology. And, as a tech-savvy Baby Boomer, I specialize in being able to strongly connect with people aged 50 and above. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647291816160-HLC812RRXPFW4YVOI9SM/unsplash-image-KRELIShKxTM.jpg Meet Me - I do synergistic content strategy Your goal is not to create the most content – it’s to create content that is useful to your intended audience. Content that works together, leads your readers on a journey, and helps you reach your business goals. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/ddf65c58-6127-4a32-82de-3cc178d55035/unsplash-image-jl4BQJs87Do.jpg Meet Me - My skills Research skills? Check Interview skills? Check Good listener? Check Storytelling skills? Check Project management skills? Check Writing skills? Check I work in print, online, and email. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647379494762-KEUQDEBOHK30FTZKVU7A/unsplash-image-71CjSSB83Wo.jpg Meet Me - Contact me Looking to boost your brand awareness? Want copy that shows your customers or patients that you “get” them? Let me help — by writing targeted copy that supports your business goals and gets your company noticed. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647376658887-O9L72X3JLON7TT9R13BG/unsplash-image-8kDOOrs608I.jpg Meet Me - Relevant Experience My experience includes working for two hospitals, a research lab, and a large commercial insurance broker. While working as an analyst at Bellevue Hospital Center, I managed the approval process for hundreds of research projects per year. This required that I read over thirty research protocols per month prior to attending monthly Institutional Review Board (IRB) meetings at NYU Medical Center where I would advocate for BHC patients who might participate in that facility’s research. I also got to experience the thrill of research up close while working at a small endocrinology lab at Cornell University Medical College. As a business development specialist in the Risk Management department of Segwick, I wrote newsletters and promotional material sent to clients, prospects, employees, and college recruits. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647291999860-4IRLOBLFDH7QFSNHTUR4/unsplash-image-5yn5rGI5IUw.jpg Meet Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647294316136-LJS6PQ0R3FGWF13Y0DJA/unsplash-image-4Ennrbj1svk.jpg Meet Me - I’m a problem solver I’m good at solving my client’s problems by using the written word. For example: https://www.sanfranciscofreelancewriter.com/home daily 1.0 2024-09-04 https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647049825527-CJAN1MTJS2PYS4OM9U72/unsplash-image-Zyx1bK9mqmA.jpg Home - How can I help? I perform these services: Copywriting Content strategy Writing Editing Curation Research Interviewing Ghostwriting And create these kinds of content: DIgital Content: Website copy and content Patient success stories & education guides Newsletters Blog posts Press releases & press kits Email marketing + drip campaigns Team Bios Company Origin Story or History Technical Content: White papers E-Books Manuals Case studies Presentation Content: Speeches Slide decks Bios Video scripts For these audiences: Clients Patients, clinical trial participants, and patient advocates Physicians, payers, and health systems Partners of healthcare, risk management, and insurance companies Employees of healthcare, risk management, and insurance companies Medical and diagnostic laboratories. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/a300e0e1-1085-4f21-88f6-35dd1c783499/unsplash-image-Mm1VIPqd0OA.jpg Home - I can make complicated material easy to digest Unless your audience can clearly understand what you’re presenting, you risk losing their attention. I’ll take your detailed topics, break them down into clear language, and make them easy-to-read. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/ec96d66a-7d8f-4795-9498-72f000ab0245/unsplash-image-Bkci_8qcdvQ.jpg Home - I see both the forest and the trees When you work with me, you’ll get an enthusiastic writer who cares about your goals. I’m a big picture person who can also get the details right. So, I’m able to ensure your project will fit in with your overall marketing strategy. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1645901033236-TWJ23S19PFTN5DJTWQCK/unsplash-image-rxpThOwuVgE.jpg Home - I’m sensitive to different learning styles Not everyone likes to receive information in the same way. Some people will read everything you write. Others will skim your document, looking only at the headings, subheads, and pictures. And still others respond best to information in a video. I’ll figure out the most effective way to present your material so that your audience is likely to take action. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647048867621-W4ALRBHYYZXV1UAOZHOE/unsplash-image-vbxyFxlgpjM.jpg Home - My experience I have insider knowledge of the healthcare industry, having worked for Bellevue Hospital Center, New York Presbyterian Hospital, and a small research lab at Cornell University Medical College. I’ve also worked with the risk management departments at both Bellevue Hospital and Sedgwick — a large commercial insurer. In addition, I’m a key member of my Northern California neighborhood’s FireWise group. My various roles have included: writer, healthcare analyst, business development specialist, and advocate for Bellevue’s clinical trial patients at meetings of NYU Medical Center’s IRB (Institutional Review Board). My background gives me unique insight into your market. And it helps me deliver compelling content that connects. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/c8b9c73b-aada-4fa4-8b5d-0274bdb8f2b6/unsplash-image-oZuBNC-6E2s.jpg Home - What to expect I believe in asking a lot of questions up front. When we start a project, I’ll want to hear about your goals, expectations, deadlines, who I’ll be working with, and a lot about your intended audience. Then, we’ll formalize our working relationship in a contract. The more we clarify this information at the beginning of the project, the easier it will be to give you exactly what you want. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1646519258053-R5IJCRPHXMND7SSGZS7I/unsplash-image-29rLpFM74PE.jpg Home - Why work with me? I have intuitive insights and practical strategies for getting things done. Consider me a partner and a member of your team. I work well with all kinds of people — from those who start companies to those who sweep the floors of those companies! “Virginia has exceptional interpersonal skills in bringing out the very best in those she works with, infusing them with her enthusiasm and commitment to achieving work goals.” — Geoffrey Gibson, Former Head of Research, NYC Health & Hospitals Corp. When you work with me, you’ll get copy and content marketing that makes a connection. https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/92167fb2-3fb9-45b0-bbbd-b6a8706b71b5/Virginia+with+jacket.jpg Home - Virginia Balogh-Rosenthal Freelance Content Marketing Writer https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1645900663674-XOZP8ACXV50BYB5GCTLB/unsplash-image-y02jEX_B0O0.jpg Home - Some of my favorite writing projects include: · I researched and wrote a 40-page white paper on the treatment of Bellevue’s prisoner-patients that helped with accreditation of the hospital and was used as the official hospital response to the press. I authored a well-received speech on Bellevue’s Clinical Research Center that helped convince the National Institutes of Health to continue funding. I researched and wrote both script and slides that oriented new tech employees to their company’s safety procedures. I interviewed BHC administrators and prepared an outline on the hospital’s discharge planning policies for use by Corporation Counsel regarding a lawsuit concerning homeless patients. I wrote and edited print and electronic advertising and public relations material such as website copy, blog entries, bios, and display ads for a small law firm. I wrote and published various newsletters and other marketing publications for a commercial insurance broker that were distributed to over 85 account executives in 6 west coast offices. I elicited documentation requirements from senior staff at Bellevue and New York University Office of Grants Administration that led to the successful revision of a form used by eleven New York City research hospitals. “Virginia researched and designed a unique tour of the Haight Ashbury area. She incorporated it’s political and social histories, architecture and anecdotes. She masterfully combined all these elements to create an entertaining and informative tour which engaged a wide variety of visitors of all ages and backgrounds from all over the world. “ — Mary Newsom, Volunteer Coordinator, Hostelling International, San Francisco https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1647282629833-OBKG483MWX52B8XOS1ZI/unsplash-image-_UIVmIBB3JU.jpg Home - Want compelling copy that connects? Contact Virginia@SanFranciscoFreelanceWriter.com I’d love to hear about your next project! https://www.sanfranciscofreelancewriter.com/connect daily 0.75 2020-12-08 https://www.sanfranciscofreelancewriter.com/new-page daily 0.75 2020-10-22 https://www.sanfranciscofreelancewriter.com/happyclients daily 0.75 2023-05-09 https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604017367675-FTQQP366J7TVWHZ518H2/Hal-Hensler.png Happy Clients https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604017153499-F9G9RKZ5J6YLYQ0I6ZNC/Mira-Weiss.png Happy Clients https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604017451094-LRZZ2ZNGNF5S6NA309QJ/sedgwick+2.png Happy Clients https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604016945899-XODU7NVBMOL9D4OZM4N1/sedgwick.png Happy Clients https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604016873492-ML20ZCZIBG5EI5OBJ7HL/nyc-health-hospitals-logo.png Happy Clients https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604016753887-3X3P71QWUCDFC4J69RM4/hi+usa+logo.png Happy Clients https://www.sanfranciscofreelancewriter.com/services daily 0.75 2023-11-11 https://www.sanfranciscofreelancewriter.com/copywriting-portfolio daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604968575018-GOCXQGOTGPXJNLWPQW7B/technical-newsletter-copywriting.png Portfolio https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604968803078-FERQ7BJCBKWP1XQDLKMO/local-newsletter-copywriting.png Portfolio https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604969023559-33OML87UX9R1K7J1RPEO/walking-tour-copywriting.png Portfolio https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604968088897-0TKJ904FBBRLPDGX7ITM/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604969148994-3IAJCWRL9HBY0JGTOPXE/presentation-copywriting.png Portfolio https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604969420199-CIF622G76DHLH9M15MSK/grant-application-copywriting.png Portfolio https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604956066630-R70CTUJDRD0RNDQS2NE0/prisoner-rights-press-release-copy+%281%29.png Portfolio https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604968395266-IA81JAOY81911LARMQGT/website-copywriting.png Portfolio https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604969262843-8PT071JVS62DB982JYCL/applications-copywriting.png Portfolio https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604955163612-2VE6PBYZNNTS1SG1NL0S/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604968927134-2HR1CBUTS39A73F1W7J3/risk-control-copywriting.png Portfolio https://images.squarespace-cdn.com/content/v1/5f63a3a201cc6d2a31259bc9/1604968260122-CEENK21K777QW28EMZIG/risk-management-copywriting.png Portfolio https://www.sanfranciscofreelancewriter.com/newsletter-writing-services daily 0.75 2023-11-11 https://www.sanfranciscofreelancewriter.com/team-bios-writing-services daily 0.75 2023-11-11 https://www.sanfranciscofreelancewriter.com/company-origin-story-writing-services daily 0.75 2023-11-11 https://www.sanfranciscofreelancewriter.com/whitepaper-writing-services daily 0.75 2023-11-11 https://www.sanfranciscofreelancewriter.com/thought-leader-support-services daily 0.75 2023-11-11 https://www.sanfranciscofreelancewriter.com/case-studies daily 0.75 2023-11-11 https://www.sanfranciscofreelancewriter.com/ghostwriting-services daily 0.75 2023-11-11 https://www.sanfranciscofreelancewriter.com/presentation-support-writing-services daily 0.75 2023-11-11 https://www.sanfranciscofreelancewriter.com/freelance-writing-services daily 0.75 2024-04-26 https://www.sanfranciscofreelancewriter.com/blog-writing-services daily 0.75 2023-11-11 https://www.sanfranciscofreelancewriter.com/content-strategy-consulting-services daily 0.75 2024-04-26 https://www.sanfranciscofreelancewriter.com/content-curation-services daily 0.75 2023-11-16 https://www.sanfranciscofreelancewriter.com/about-2 daily 0.75 2022-02-25 https://www.sanfranciscofreelancewriter.com/about-2-1 daily 0.75 2022-02-25 https://www.sanfranciscofreelancewriter.com/portfolio daily 0.75 2020-11-09 https://www.sanfranciscofreelancewriter.com/portfolio/project-six-rwgph monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847359798-BCTJTJAS19PV54HL6VPM/20140301_Trade-151_0124-copy.jpg Portfolio - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847359057-HKZQQP8MCEM0UI23R57B/20140301_Trade-151_0124-copy.jpg Portfolio - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847357814-SZ205VXUQGAN268M8A18/20140301_Trade-151_0124-copy.jpg Portfolio - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847356915-2V61708SR7M0A8IBEJLE/20140301_Trade-151_0124-copy.jpg Portfolio - Project Six https://www.sanfranciscofreelancewriter.com/portfolio/project-five-zwnl9 monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847351213-Z61O7XETZM827W8NSG74/20140301_Trade-151_0124-copy.jpg Portfolio - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847350665-9UOIWAR5X24UBW83TJJO/20140301_Trade-151_0124-copy.jpg Portfolio - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847350097-XM9U6QFAY9KBBLO1AZSP/20140301_Trade-151_0124-copy.jpg Portfolio - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847349536-9B5S5JDU6CTTOIHYQPE7/20140301_Trade-151_0124-copy.jpg Portfolio - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847349032-KE99W4O3PP9147GHRC10/20140301_Trade-151_0124-copy.jpg Portfolio - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847348472-8QESU05NL485EPY8X8XO/20140301_Trade-151_0124-copy.jpg Portfolio - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847347954-P3IYHJRVJDA9HIJAOIYW/20140301_Trade-151_0124-copy.jpg Portfolio - Project Five https://www.sanfranciscofreelancewriter.com/portfolio/project-four-wgxm7 monthly 0.5 2020-08-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904251-HVHUK3T1H2QCY05DRHU3/image-asset.jpeg Portfolio - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904480-AXE2TZ6WH1YWOYJELYQQ/image-asset.jpeg Portfolio - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904674-UXDT58LZUDAEN1C4LIKQ/image-asset.jpeg Portfolio - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. 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